Archives

  • With email, good data is everything.

    This afternoon I opened up my email on my phone only to see a message from Boingo, my wireless roaming provider entitled “A Special Invitation from Boingo!” Given that I’ve used Boingo for the past 6 months and had logged … Continue reading

    Jul 22nd, 2008 | Filed under Email Marketing
  • Is your website Mobile Friendly? It should be.

    Unless you’ve been living under a rock you know the new iPhone hit stores last Friday but what you may not know is that trying to find a place to buy the phone using another mobile device is downright painful … Continue reading

    Jul 15th, 2008 | Filed under Mobile Marketing
  • I want to buy from you… really! Conversion optimization from the basket on.

    So you’ve gone out and developed the most compelling creative, put together a masterpiece landing page complete with product zooms, great copy and a strong call to action and people are adding it to their cart but you still aren’t … Continue reading

    Jul 8th, 2008 | Filed under E-Commerce
  • Competing in the social space means moving right now.

    Last week I put up an article about ways to get your brand into user generated content and social networking websites in which I mentioned that if you aren’t willing to move fast, you shouldn’t move at all. This morning’s … Continue reading

    Jul 7th, 2008 | Filed under Online Marketing
Archive for July, 2008