I’m sitting in the airport right now on my way to Las Vegas for DEMA, the annual Scuba Diving industry convention. My involvement in the dive industry started in the very late 90s when I, along with 2 partners, launched … Continue reading →

Everyone knows about social networking these days and if you trust the media or have been to a marketing conference in the last couple years, you probably think you have to be represented in it. But if you own a … Continue reading →

While watching football this morning I caught the tail end of a Circuit City commercial about a “One Price Promise”. It’s a pretty simple statement so what makes it interesting to me is that it’s still an issue. Any store … Continue reading →

1-3%, that’s the typical first-visit conversion rate most websites see. Whether you’re at the high end or the low end or even if you have twice the top rate you’re still looking at more than 90% of your visitors not … Continue reading →

As I sit in a session at the World Online Marketing conference in SF there’s been a lot of talk about using email and getting emails through even segmenting emails. For the most part I see a lot of people … Continue reading →