Last week I caught a blog post at FutureNow which cited Ted McConnell, General Manager-Interactive Marketing and Innovation at Procter & Gamble Co from a recent interview in AdAge. To quickly paraphrase both FutureNow and McConnell, social media is mislabeled … Continue reading →

I’ve devoted a lot of time to writing about ways to engage users on social networking sites without being “noise” and in a longer piece I’m working on right now I mention the idea of using polls as a means … Continue reading →

If you’ve never used PayPal you’re quick becoming in the minority and with several other payment vendors from BillMeLater, a deferred payment credit solution, to Google checkout, 2 checkout and others alternative payment providers are only increasing in numbers yet … Continue reading →

As I mentioned in my last post, I took a lengthy train ride this week from the Bay Area to LA and will be returning in a few days on the same train. While I’ll spare you the full review … Continue reading →

Today I’m taking the train from the Bay Area to LA for thanksgiving and thanks to the 12 hour transit time I finally have a chance to work on a few of the sites I’ve promised to update, like the … Continue reading →

There’s no doubt that the web is international but for most companies visitors come from just a handful of countries with a strong emphasis on one or two, like the US and Canada for a north American focused site. So … Continue reading →

There’s no doubt that the current economic climate requires certain cuts and pull backs especially as customers tighten their own wallets but does that mean you should be cutting your online budgets in marketing or optimization? While many out there … Continue reading →

So I’m browsing around some of my favorite blogs tonight I’m seeing a lot of the same suggestions from site to site… FutureNow is talking about common shopping cart mistakes, BeRelevant is linking to a post on using analytics to … Continue reading →

Here’s a simple no-brainer that applies to just about every website yet continues to be an issue I encounter more than one would seem possible. When you have a transactional system that creates accounts let people complete their transaction without … Continue reading →

It’s no secret, user generated content [that would be reviews, forum postings, blog contents, and so forth] drives business to those with a good name and drives it away from those with a bad one. The effects are even more … Continue reading →