In a few years I suspect we’ll be able to buy products and do lengthy research at just about any website but today mobile just isn’t there. In fact in this world of limited budgets and long priority lists it’s … Continue reading →

Today I had the opportunity to attend the “New ‘Rules’ of Engagement, Making Online Shopping Relevant to Consumers” presented by BazaarVoice and RichRelevance. There were a lot of great comments by the speakers / panelists a few of which you … Continue reading →

Just a quick post today to discuss something I think needs to go away – the unidirectional nature of social marketing. For many companies social media efforts are driven by one or two individuals who hear about trends on the … Continue reading →

One of the most common questions I get from small business owners trying to optimize these days is why so many people “open” their emails yet so few respond. But of course an email open isn’t necessarily an open. Unfortunately … Continue reading →

I’ve always been a believer in forums in fact I’d credit forums with making the internet what it is today. From the early BBS sites to the first threaded discussions, forums are the original community and remain an internet staple … Continue reading →

For many brands the idea of social media means setting up a FaceBook or MySpace page, creating a production calendar and posting periodic announcements and calling it social. But thanks to the recent explosion of social media it’s finally starting … Continue reading →

Every day you’re measuring your ecommerce sales, optimizing campaigns and getting just the right offers in place to beat this economic gloom. Things seem good, the boss is and all is going well until the end of the quarter hits … Continue reading →

Since it first launched Facebook’s photo tagging tool has often been used for in ways other than tagging who is in a photo. Sometimes you’d see tags of people who missed an event, other times objects tagged as people, or … Continue reading →

So you’ve decided to take the plunge and are ready to build your own branded forum community and foster a deeper degree of communication with your customers and prospects on your own website. Now that you’ve identified your resources, technology … Continue reading →