As a marketer the last thing any of us want to do is give up control of the brand messaging to other departments or the retail force but in this fast paced world of emerging media it may be a … Continue reading →

Social is often talked about as a tactic to use to communicate with younger, technologically connected consumers. However just as social has evolved from community discussions to real time chatter, the reach and pervasiveness is changing as well and no … Continue reading →