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	<title>Comments on: Social media&#8230; it&#8217;s not just about reaching social adopters</title>
	<atom:link href="http://www.moderninsider.com/2009/07/social-media-its-not-just-about-reaching-social-adopters.html/feed" rel="self" type="application/rss+xml" />
	<link>http://www.moderninsider.com/2009/07/social-media-its-not-just-about-reaching-social-adopters.html</link>
	<description>Thoughts, ideas and real-world examples on internet &#38; social marketing as it relates to the customer experience. Written by an avid user, shopper and online marketing professional.</description>
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		<title>By: Ted H</title>
		<link>http://www.moderninsider.com/2009/07/social-media-its-not-just-about-reaching-social-adopters.html/comment-page-1#comment-6389</link>
		<dc:creator>Ted H</dc:creator>
		<pubDate>Mon, 06 Jul 2009 03:55:27 +0000</pubDate>
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		<description>Social media shows promise as a platform for smaller retailers to organize a community of interest around their best customers, but it still hasn&#039;t penetrated enough to be a viable tool for most smaller retailers.</description>
		<content:encoded><![CDATA[<p>Social media shows promise as a platform for smaller retailers to organize a community of interest around their best customers, but it still hasn&#8217;t penetrated enough to be a viable tool for most smaller retailers.</p>
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		<title>By: Monica L</title>
		<link>http://www.moderninsider.com/2009/07/social-media-its-not-just-about-reaching-social-adopters.html/comment-page-1#comment-6221</link>
		<dc:creator>Monica L</dc:creator>
		<pubDate>Fri, 03 Jul 2009 14:27:54 +0000</pubDate>
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		<description>Social media is a very powerful tool. Your article should be a wake-up call for anyone who is not actively present in social media. As you say, not being found in search results is not an option. But how can you know what people are saying about your brand or business, and more importantly, what are they saying right now, in order for you to take appropriate actions? Try the real time search engines.
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		<content:encoded><![CDATA[<p>Social media is a very powerful tool. Your article should be a wake-up call for anyone who is not actively present in social media. As you say, not being found in search results is not an option. But how can you know what people are saying about your brand or business, and more importantly, what are they saying right now, in order for you to take appropriate actions? Try the real time search engines.</p>
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