Study social users and you’ll immediately find that what they’re looking to be engaged with through interesting content, events, photos and yes, contests. Contesting has long been used by brands looking to participate in user based communities as it offers … Continue reading →

This Valentine’s Day I thanks to some [ok, a few hundred] timely emails I discovered a lot about myself. I also found that with more than 20 messages from a single company in two weeks is too much even for … Continue reading →

Over 50% of viewers care more about the ads than the game. Twitter gets overloaded during the game. Youtube leads with an ad about the ads. With so much focus on Super Bowl advertisements, it’s no longer enough to the … Continue reading →