Reviews. By all accounts, research & expert reports, they are quite clearly the backbone of the internet / ecommerce and a staple in how people shop. We use them for literally everything from toilet paper and toothbrushes up to cars and homes. But, as reviews become mainstream, as social becomes a way of doing business, they’ve started to show their age.
When reviews were newer, 5 comments from 5 unknown people beat 0 comments hands down. Early reviews were certainly gamed at time but then again, those who needed to lie really didn’t believe in them most of the time and those who trusted them were reading what was relatively fresh.
Now it’s common to hear about companies hiring teams to fake reviews, about apps and services filtering out reviews at their sole discretion and that doesn’t even account for the years of buildup of posts for products that may have changed, improved, or gone the way of the do-do bird.
Reviews need an upgrade.
As a marketer, startup founder and general tech enthusiast, I follow a lot of really talented people on twitter and other networks. These include a number of well known names… People with ten, twenty, even a hundred thousand or more followers. Some I know and we chat on posts as if we were offline. Others I’ve never met but still catch a remark with here and there and an increasing number who never reply (to me) but deliver a favorite to my inbox on nearly every comment… Continue reading
Walk into your local electronics store and you’ll see rows and rows of power adapters. Some handle lightening surges, others are green-ready, but pretty much nothing from a brand over 3 years old handles the modern world’s challenge: everything requires a plug and plugs are such a pain.
Ok, to be fair, you’ve got a few big names products that space two or three outlets out a bit or have a flat plug for the wall. But, think about your own home theater, what’s under your office desk, or even just that spot in your home where you dump devices at night: two or three bulky plugs doesn’t even get you started. Continue reading