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Thoughts, ideas and real-world examples on internet & social marketing as it relates to the customer experience. Written by an avid user, shopper and online marketing professional.
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  • Email Marketing: Valentine’s Day could use a little personalization…

    Monday, February 15th, 2010 at 19:43 | No comments
    Categories: Email Marketing
    Tags: Email Marketing, personalization, relevancy, segmentation, valentines day
  • Is your email ending up in my SPAM filter?

    Monday, May 18th, 2009 at 20:32 | No comments
    Categories: Email Marketing
    Tags: avoid spam filters, delivery, Email Marketing, open
  • An open is not an open… 6 email analytics myths busted

    Friday, March 20th, 2009 at 09:13 | 1 comment
    Categories: Email Marketing
    Tags: Email Marketing, web analytics
  • Small Business Marketing: Why you need an Email Service Provider (ESP)

    Tuesday, February 24th, 2009 at 13:38 | No comments
    Categories: Email Marketing
    Tags: Email Marketing
  • When personalization is done wrong the result’s far outweigh the benefits

    Monday, February 9th, 2009 at 16:23 | No comments
    Categories: Email Marketing, The Customer Experience
    Tags:
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