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	<title>Modern Insider - Online Marketing Blog &#187; Email Marketing</title>
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	<link>http://www.moderninsider.com</link>
	<description>Thoughts, ideas and real-world examples on internet &#38; social marketing as it relates to the customer experience. Written by an avid user, shopper and online marketing professional.</description>
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		<title>Email Marketing: Valentine’s Day could use a little personalization&#8230;</title>
		<link>http://www.moderninsider.com/2010/02/email-marketing-valentine%e2%80%99s-day-could-use-a-little-personalization.html</link>
		<comments>http://www.moderninsider.com/2010/02/email-marketing-valentine%e2%80%99s-day-could-use-a-little-personalization.html#comments</comments>
		<pubDate>Tue, 16 Feb 2010 03:43:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[personalization]]></category>
		<category><![CDATA[relevancy]]></category>
		<category><![CDATA[segmentation]]></category>
		<category><![CDATA[valentines day]]></category>

		<guid isPermaLink="false">http://www.moderninsider.com/?p=315</guid>
		<description><![CDATA[This Valentine&#8217;s Day I thanks to some [ok, a few hundred] timely emails I discovered a lot about myself. I also found that with more than 20 messages from a single company in two weeks is too much even for me to get through and actually read so who knows what other details I may [...]]]></description>
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		<title>Is your email ending up in my SPAM filter?</title>
		<link>http://www.moderninsider.com/2009/05/is-your-email-ending-up-in-my-spam-filter.html</link>
		<comments>http://www.moderninsider.com/2009/05/is-your-email-ending-up-in-my-spam-filter.html#comments</comments>
		<pubDate>Tue, 19 May 2009 04:32:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[avoid spam filters]]></category>
		<category><![CDATA[delivery]]></category>
		<category><![CDATA[open]]></category>

		<guid isPermaLink="false">http://www.moderninsider.com/?p=224</guid>
		<description><![CDATA[As an internet marketer I’m on more email marketing lists than I care to count (sorry about the bad conversion rates everyone) and every day I see anywhere from 20-100 emails come in. Some are personalized, some have images and most make it to me for a quick review. However along with the absolute garbage [...]]]></description>
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		<title>An open is not an open… 6 email analytics myths busted</title>
		<link>http://www.moderninsider.com/2009/03/an-open-is-not-an-open%e2%80%a6-6-email-analytics-myths-busted.html</link>
		<comments>http://www.moderninsider.com/2009/03/an-open-is-not-an-open%e2%80%a6-6-email-analytics-myths-busted.html#comments</comments>
		<pubDate>Fri, 20 Mar 2009 17:13:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[web analytics]]></category>

		<guid isPermaLink="false">http://www.moderninsider.com/?p=196</guid>
		<description><![CDATA[One of the most common questions I get from small business owners trying to optimize these days is why so many people “open” their emails yet so few respond. But of course an email open isn’t necessarily an open. Unfortunately from open rates to click rates to text, email analytics are often labeled in ways [...]]]></description>
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		<title>Small Business Marketing: Why you need an Email Service Provider (ESP)</title>
		<link>http://www.moderninsider.com/2009/02/small-business-marketing-why-you-need-an-email-service-provider-esp.html</link>
		<comments>http://www.moderninsider.com/2009/02/small-business-marketing-why-you-need-an-email-service-provider-esp.html#comments</comments>
		<pubDate>Tue, 24 Feb 2009 21:38:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Email Marketing]]></category>

		<guid isPermaLink="false">http://www.moderninsider.com/?p=167</guid>
		<description><![CDATA[Despite many industry comments and even debates email marketing remains at the top of most companies list rated as both most successful and best ROI producing tactic. Given the phenomenal results email campaigns often see it’s no wonder why smaller businesses are getting more serious about their email campaigns especially with the current economy state [...]]]></description>
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		<title>When personalization is done wrong the result&#8217;s far outweigh the benefits</title>
		<link>http://www.moderninsider.com/2009/02/when-personaliz.html</link>
		<comments>http://www.moderninsider.com/2009/02/when-personaliz.html#comments</comments>
		<pubDate>Mon, 09 Feb 2009 22:23:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[The Customer Experience]]></category>

		<guid isPermaLink="false">http://www.moderninsider.com/blog/?p=85</guid>
		<description><![CDATA[If you&#8217;ve read this blog before you know just how big of a believer I am in personalization and tailoring content to match the user especially when it comes to email marketing. However as it&#8217;s become easier and easier to send get messages out there I&#8217;ve started to notice downside to personalization, a lack of [...]]]></description>
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		<title>Partnerships: Good for the customer or good for the bottom line?</title>
		<link>http://www.moderninsider.com/2009/01/partnerships-go.html</link>
		<comments>http://www.moderninsider.com/2009/01/partnerships-go.html#comments</comments>
		<pubDate>Fri, 30 Jan 2009 17:12:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[The Customer Experience]]></category>

		<guid isPermaLink="false">http://www.moderninsider.com/blog/?p=81</guid>
		<description><![CDATA[I&#8217;m on about a million (ok a hundred or so) email lists and sorting through yesterday&#8217;s newsletters for Valentines creative (post coming soon) I came across an interesting message from Macys. The vague subject line of &#8220;By invitation only!&#8221; caught my attention enough for me to open and review the message. My initial reaction to [...]]]></description>
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		<title>How much is an email address worth to you?</title>
		<link>http://www.moderninsider.com/2008/12/how-much-is-an.html</link>
		<comments>http://www.moderninsider.com/2008/12/how-much-is-an.html#comments</comments>
		<pubDate>Wed, 03 Dec 2008 20:03:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[Email Marketing]]></category>

		<guid isPermaLink="false">http://www.moderninsider.com/blog/?p=67</guid>
		<description><![CDATA[This week I found myself wandering through Brookstone and admiring their crazy gadgets and ended walking out with a gag gift (think giant sized remote). During the checkout process the sales rep/ cashier offered me a $20 gift certificate to which I responded &#8220;no thanks&#8221; thinking it was a credit card offer or the likes. [...]]]></description>
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		<title>Black Friday hits the web&#8230; email &amp; site recap</title>
		<link>http://www.moderninsider.com/2008/11/black-friday-hi.html</link>
		<comments>http://www.moderninsider.com/2008/11/black-friday-hi.html#comments</comments>
		<pubDate>Mon, 01 Dec 2008 01:38:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Email Marketing]]></category>

		<guid isPermaLink="false">http://www.moderninsider.com/blog/?p=66</guid>
		<description><![CDATA[Black Friday may be the day where we all look to the malls and traditional retail for success but if my inbox is anything like that of the typical consumer, the internet is playing a larger and larger role in how we all find deals. To sum up what I saw it&#8217;s definitely all about [...]]]></description>
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		<title>Email personalization for dummies [and begginers]</title>
		<link>http://www.moderninsider.com/2008/10/email-personali.html</link>
		<comments>http://www.moderninsider.com/2008/10/email-personali.html#comments</comments>
		<pubDate>Thu, 02 Oct 2008 17:14:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Email Marketing]]></category>

		<guid isPermaLink="false">http://www.moderninsider.com/blog/?p=42</guid>
		<description><![CDATA[As I sit in a session at the World Online Marketing conference in SF there&#8217;s been a lot of talk about using email and getting emails through even segmenting emails. For the most part I see a lot of people getting it&#8230; relevancy connects, personalization makes people happy, etc&#8230; but I&#8217;m also seeing [and getting] [...]]]></description>
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		<item>
		<title>With email, good data is everything.</title>
		<link>http://www.moderninsider.com/2008/07/with-email-good.html</link>
		<comments>http://www.moderninsider.com/2008/07/with-email-good.html#comments</comments>
		<pubDate>Tue, 22 Jul 2008 21:26:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Email Marketing]]></category>

		<guid isPermaLink="false">http://www.moderninsider.com/blog/?p=29</guid>
		<description><![CDATA[This afternoon I opened up my email on my phone only to see a message from Boingo, my wireless roaming provider entitled &#8220;A Special Invitation from Boingo!&#8221; Given that I&#8217;ve used Boingo for the past 6 months and had logged on as recently as last night I figured it was some sort of refer a [...]]]></description>
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