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Thoughts, ideas and real-world examples on internet & social marketing as it relates to the customer experience. Written by an avid user, shopper and online marketing professional.
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  • Superbowl Ads: Different world, same advertising? [Includes a website]

    Sunday, February 1st, 2009 at 22:23 | No comments
    Categories: Analytics & Research, Search & Display Advertising
    Tags:
  • Let’s talk landing pages – an early Valentine’s Day critique

    Friday, January 30th, 2009 at 16:14 | 4 comments
    Categories: Analytics & Research, E-Commerce, Search & Display Advertising
    Tags:
  • Why demographic & behavioral targeting is in the consumer’s best interest.

    Friday, September 19th, 2008 at 23:14 | No comments
    Categories: Analytics & Research, Search & Display Advertising
    Tags:
  • Should you get into search marketing? A small business guide to paid search. Part 1 of 3

    Wednesday, August 13th, 2008 at 22:45 | 1 comment
    Categories: Analytics & Research, Search & Display Advertising
    Tags:
  • Landing Pages 101 – Why every site needs them [even forums]

    Sunday, July 20th, 2008 at 14:07 | No comments
    Categories: Analytics & Research, Search & Display Advertising
    Tags: abandoment, bounce rate, conversion, landing page, ppc, sem
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  • Recommended Resources

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