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	<title>Modern Insider - Online Marketing Blog &#187; Search &amp; Display Advertising</title>
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	<link>http://www.moderninsider.com</link>
	<description>Thoughts, ideas and real-world examples on internet &#38; social marketing as it relates to the customer experience. Written by an avid user, shopper and online marketing professional.</description>
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		<title>This is huge: Google AdWords introduces Search / Campaign Funnels</title>
		<link>http://www.moderninsider.com/2010/03/this-is-huge-google-adwords-introduces-search-campaign-funnels.html</link>
		<comments>http://www.moderninsider.com/2010/03/this-is-huge-google-adwords-introduces-search-campaign-funnels.html#comments</comments>
		<pubDate>Thu, 25 Mar 2010 02:43:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Analytics & Research]]></category>
		<category><![CDATA[Search & Display Advertising]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[conversion]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[search funnel]]></category>
		<category><![CDATA[sem]]></category>

		<guid isPermaLink="false">http://www.moderninsider.com/?p=330</guid>
		<description><![CDATA[This week Google introduced a new feature to AdWords &#8211; search funnels. Search Funnels measure the sequence of searches made by a visitor over time and leading to a conversion. This means that rather than attributing a search to just the last keyword, which can often be the second or third click made, you see [...]]]></description>
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		<title>Superbowl Ads: Different world, same advertising? [Includes a website]</title>
		<link>http://www.moderninsider.com/2009/02/superbowl-ads-d.html</link>
		<comments>http://www.moderninsider.com/2009/02/superbowl-ads-d.html#comments</comments>
		<pubDate>Mon, 02 Feb 2009 04:23:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Analytics & Research]]></category>
		<category><![CDATA[Search & Display Advertising]]></category>

		<guid isPermaLink="false">http://www.moderninsider.com/blog/?p=84</guid>
		<description><![CDATA[Sales are down, jobs are down, the market is way down yet the majority of Superbowl ads I caught today seem to be just the same as they were years ago. There were attempts at humor, talking babies, teasing with sexy content and celebrity. Sure branding is good, awareness is important and no one minds [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Let&#8217;s talk landing pages &#8211; an early Valentine&#8217;s Day critique</title>
		<link>http://www.moderninsider.com/2009/01/lets-talk-landi.html</link>
		<comments>http://www.moderninsider.com/2009/01/lets-talk-landi.html#comments</comments>
		<pubDate>Fri, 30 Jan 2009 22:14:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Analytics & Research]]></category>
		<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[Search & Display Advertising]]></category>

		<guid isPermaLink="false">http://www.moderninsider.com/blog/?p=82</guid>
		<description><![CDATA[Talking about best practices is one thing but nothing works like showing them. With Valentine&#8217;s Day just 2 short weeks away roses are about to start flying off the shelf and that presents a great opportunity to see just what some top bidders are doing with their pages. &#8220;. No explanation should be needed on [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Why demographic &amp; behavioral targeting is in the consumer&#8217;s best interest.</title>
		<link>http://www.moderninsider.com/2008/09/why-demographic.html</link>
		<comments>http://www.moderninsider.com/2008/09/why-demographic.html#comments</comments>
		<pubDate>Sat, 20 Sep 2008 05:14:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Analytics & Research]]></category>
		<category><![CDATA[Search & Display Advertising]]></category>

		<guid isPermaLink="false">http://www.moderninsider.com/blog/?p=41</guid>
		<description><![CDATA[A few minutes ago I finished reading a post by Josh Gordon on The Lunch Pail (operated by interactive agency Knotice). The post is all about the debate over behavioral targeting and data privacy and the recent actions from consumer groups to try and get legislation enacted to limit it. In responding to this post [...]]]></description>
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		<title>Should you get into search marketing? A small business guide to paid search.  Part 1 of 3</title>
		<link>http://www.moderninsider.com/2008/08/should-you-get.html</link>
		<comments>http://www.moderninsider.com/2008/08/should-you-get.html#comments</comments>
		<pubDate>Thu, 14 Aug 2008 04:45:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Analytics & Research]]></category>
		<category><![CDATA[Search & Display Advertising]]></category>

		<guid isPermaLink="false">http://www.moderninsider.com/blog/?p=35</guid>
		<description><![CDATA[I recently got involved in a couple of discussions on the Site Point Forums about how useful Paid Search (PPC) is in advertising a web business and if it should be trusted at all given click fraud and some of the other concerns that continue to come up. Having worked with search for years and [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Landing Pages 101 &#8211; Why every site needs them [even forums]</title>
		<link>http://www.moderninsider.com/2008/07/landing-pages-1.html</link>
		<comments>http://www.moderninsider.com/2008/07/landing-pages-1.html#comments</comments>
		<pubDate>Sun, 20 Jul 2008 20:07:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Analytics & Research]]></category>
		<category><![CDATA[Search & Display Advertising]]></category>
		<category><![CDATA[abandoment]]></category>
		<category><![CDATA[bounce rate]]></category>
		<category><![CDATA[conversion]]></category>
		<category><![CDATA[landing page]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[sem]]></category>

		<guid isPermaLink="false">http://www.moderninsider.com/blog/?p=28</guid>
		<description><![CDATA[If you&#8217;ve never worked with landing pages before you may be wondering, what&#8217;s the big deal? Why bother? Well simply put, you need a landing page because your website has too much going on. Landing pages are what allows a visitor to have direction when they make it to your site. They give your marketing [...]]]></description>
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		<title>Landing Pages 101 &#8211; Relevancy is essential</title>
		<link>http://www.moderninsider.com/2008/07/landing-pages-1.html</link>
		<comments>http://www.moderninsider.com/2008/07/landing-pages-1.html#comments</comments>
		<pubDate>Sat, 19 Jul 2008 00:21:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Analytics & Research]]></category>
		<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[Search & Display Advertising]]></category>

		<guid isPermaLink="false">http://www.moderninsider.com/blog/?p=25</guid>
		<description><![CDATA[

It should go without saying but when you have a campaign with anything specific to it, be it a specific offer, product or creative feel the landing page customers end up on needs to relate back to what the campaign says. Why do I mention this? Because despite the obviousness of the point companies still [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The potential peril of content network advertising.</title>
		<link>http://www.moderninsider.com/2008/07/the-potential-p.html</link>
		<comments>http://www.moderninsider.com/2008/07/the-potential-p.html#comments</comments>
		<pubDate>Wed, 02 Jul 2008 23:15:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Search & Display Advertising]]></category>
		<category><![CDATA[content networks]]></category>
		<category><![CDATA[contextual advertising]]></category>
		<category><![CDATA[political ads]]></category>

		<guid isPermaLink="false">http://www.moderninsider.com/blog/?p=19</guid>
		<description><![CDATA[A few days ago my CNN alerts triggered over an article entitled &#8220;McCain campaign pulls ads from some anti-Obama Web sites&#8220;. The short version; McCain&#8217;s campaign was using Google to advertise on a number of content sites presumably through AdWords Content Network. A few of the sites ads were appearing on were extremely anti-Obama in [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Ad Targeting is Something you HAVE to test &#8211; A Real Example</title>
		<link>http://www.moderninsider.com/2008/06/ad-targeting-is.html</link>
		<comments>http://www.moderninsider.com/2008/06/ad-targeting-is.html#comments</comments>
		<pubDate>Sat, 14 Jun 2008 17:51:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Search & Display Advertising]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[behavoiral]]></category>
		<category><![CDATA[demo]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[display advertising]]></category>
		<category><![CDATA[targeting]]></category>

		<guid isPermaLink="false">http://www.moderninsider.com/blog/?p=10</guid>
		<description><![CDATA[Sitting at 32,000 feet, I started thinking about all the different airline promotions I&#8217;ve seen and responded to online. Before gas passed the $4 mark and airlines started shutting down, Aloha Air&#8217;s banners would pop up all over the place. What impressed me about their campaign enough for me to write about it here wasn&#8217;t [...]]]></description>
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