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Thoughts, ideas and real-world examples on internet & social marketing as it relates to the customer experience. Written by an avid user, shopper and online marketing professional.
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  • Landing Pages 101 – Why every site needs them [even forums]

    Sunday, July 20th, 2008 at 14:07 | No comments
    Categories: Analytics & Research, Search & Display Advertising
    Tags: abandoment, bounce rate, conversion, landing page, ppc, sem

  • Landing Pages 101 – Relevancy is essential

    Friday, July 18th, 2008 at 18:21 | No comments
    Categories: Analytics & Research, E-Commerce, Search & Display Advertising
    Tags:

  • The potential peril of content network advertising.

    Wednesday, July 2nd, 2008 at 17:15 | No comments
    Categories: Search & Display Advertising
    Tags: content networks, contextual advertising, political ads

  • Ad Targeting is Something you HAVE to test – A Real Example

    Saturday, June 14th, 2008 at 11:51 | No comments
    Categories: Search & Display Advertising
    Tags: ads, behavoiral, demo, demographics, display advertising, targeting
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