<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Modern Insider - Online Marketing Blog &#187; The Customer Experience</title>
	<atom:link href="http://www.moderninsider.com/category/the-customer-experience/feed" rel="self" type="application/rss+xml" />
	<link>http://www.moderninsider.com</link>
	<description>Thoughts, ideas and real-world examples on internet &#38; social marketing as it relates to the customer experience. Written by an avid user, shopper and online marketing professional.</description>
	<lastBuildDate>Wed, 21 Apr 2010 02:23:28 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.4</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Not going to respond, don’t bother playing in social media</title>
		<link>http://www.moderninsider.com/2009/09/not-going-to-respond-don%e2%80%99t-bother-playing-in-social-media.html</link>
		<comments>http://www.moderninsider.com/2009/09/not-going-to-respond-don%e2%80%99t-bother-playing-in-social-media.html#comments</comments>
		<pubDate>Fri, 18 Sep 2009 04:00:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[The Customer Experience]]></category>
		<category><![CDATA[company]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[responding]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.moderninsider.com/?p=273</guid>
		<description><![CDATA[The astonishing growth of Social Media can be attributed solely to the relationships that are developed through it. Indeed while social may have the term media attached, media is a far second to the social component. Thus when companies get involved in social they must remember that success comes only from a two way communication. [...]]]></description>
		<wfw:commentRss>http://www.moderninsider.com/2009/09/not-going-to-respond-don%e2%80%99t-bother-playing-in-social-media.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>You customer is more important than your support system</title>
		<link>http://www.moderninsider.com/2009/07/you-customer-is-more-important-than-your-support-system.html</link>
		<comments>http://www.moderninsider.com/2009/07/you-customer-is-more-important-than-your-support-system.html#comments</comments>
		<pubDate>Wed, 08 Jul 2009 03:44:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[The Customer Experience]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[customer support]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[help desk]]></category>
		<category><![CDATA[service]]></category>

		<guid isPermaLink="false">http://www.moderninsider.com/?p=262</guid>
		<description><![CDATA[We have all felt the frustration of jumping through option after option in an attempt to get routed to an agent in some massive phone system and we all dread it. Yet as email inquires start to dwarf phone based support many companies continue the tradition of putting customers through a journey just to ask [...]]]></description>
		<wfw:commentRss>http://www.moderninsider.com/2009/07/you-customer-is-more-important-than-your-support-system.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Customer service&#8230; when done right it is social marketing. When done wrong it&#8217;s just a disaster.</title>
		<link>http://www.moderninsider.com/2009/04/justifying-the-expense-of-good-customer-service.html</link>
		<comments>http://www.moderninsider.com/2009/04/justifying-the-expense-of-good-customer-service.html#comments</comments>
		<pubDate>Thu, 09 Apr 2009 02:50:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[The Customer Experience]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[customer service]]></category>

		<guid isPermaLink="false">http://www.moderninsider.com/?p=214</guid>
		<description><![CDATA[Zappos has made one of the biggest web businesses because of their customer support and commitment to insuring the product is right. Whether a call takes a minute or an hour their agent is looked at the same; returns are gladly taken and refunds are no issue. For many companies however, customer service remains about [...]]]></description>
		<wfw:commentRss>http://www.moderninsider.com/2009/04/justifying-the-expense-of-good-customer-service.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Even an online job listing can be optimized&#8230; 7 tips to get you the right candidates</title>
		<link>http://www.moderninsider.com/2009/02/even-an-online.html</link>
		<comments>http://www.moderninsider.com/2009/02/even-an-online.html#comments</comments>
		<pubDate>Thu, 12 Feb 2009 16:40:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[The Customer Experience]]></category>

		<guid isPermaLink="false">http://www.moderninsider.com/blog/?p=87</guid>
		<description><![CDATA[In this economic climate companies are just as impacted as individuals and maximizing the dollar is essential on everything from marketing strategy to hiring costs. So while it may seem like a strange for me to be venturing into job listings as a topic, I think a job posting is just as much about optimization [...]]]></description>
		<wfw:commentRss>http://www.moderninsider.com/2009/02/even-an-online.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>When personalization is done wrong the result&#8217;s far outweigh the benefits</title>
		<link>http://www.moderninsider.com/2009/02/when-personaliz.html</link>
		<comments>http://www.moderninsider.com/2009/02/when-personaliz.html#comments</comments>
		<pubDate>Mon, 09 Feb 2009 22:23:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[The Customer Experience]]></category>

		<guid isPermaLink="false">http://www.moderninsider.com/blog/?p=85</guid>
		<description><![CDATA[If you&#8217;ve read this blog before you know just how big of a believer I am in personalization and tailoring content to match the user especially when it comes to email marketing. However as it&#8217;s become easier and easier to send get messages out there I&#8217;ve started to notice downside to personalization, a lack of [...]]]></description>
		<wfw:commentRss>http://www.moderninsider.com/2009/02/when-personaliz.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Superbowl Ads: Teleflora shows value in their ad but where&#8217;s the value in their site?</title>
		<link>http://www.moderninsider.com/2009/02/superbowl-ads-t.html</link>
		<comments>http://www.moderninsider.com/2009/02/superbowl-ads-t.html#comments</comments>
		<pubDate>Mon, 02 Feb 2009 03:51:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[The Customer Experience]]></category>

		<guid isPermaLink="false">http://www.moderninsider.com/blog/?p=83</guid>
		<description><![CDATA[After reviewing Cathy&#8217;s comments on my recent post &#8220;Let&#8217;s talk landing pages &#8211; an early Valentine&#8217;s Day critique&#8221; I was excited to see a company selling flowers for the Valentine&#8217;s Day holiday using service and quality as marketing points rather than just price and while the ad left me with mixed on opinions, it got [...]]]></description>
		<wfw:commentRss>http://www.moderninsider.com/2009/02/superbowl-ads-t.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Partnerships: Good for the customer or good for the bottom line?</title>
		<link>http://www.moderninsider.com/2009/01/partnerships-go.html</link>
		<comments>http://www.moderninsider.com/2009/01/partnerships-go.html#comments</comments>
		<pubDate>Fri, 30 Jan 2009 17:12:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[The Customer Experience]]></category>

		<guid isPermaLink="false">http://www.moderninsider.com/blog/?p=81</guid>
		<description><![CDATA[I&#8217;m on about a million (ok a hundred or so) email lists and sorting through yesterday&#8217;s newsletters for Valentines creative (post coming soon) I came across an interesting message from Macys. The vague subject line of &#8220;By invitation only!&#8221; caught my attention enough for me to open and review the message. My initial reaction to [...]]]></description>
		<wfw:commentRss>http://www.moderninsider.com/2009/01/partnerships-go.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Understanding your customer in the new world</title>
		<link>http://www.moderninsider.com/2009/01/understanding-y.html</link>
		<comments>http://www.moderninsider.com/2009/01/understanding-y.html#comments</comments>
		<pubDate>Wed, 28 Jan 2009 02:38:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Analytics & Research]]></category>
		<category><![CDATA[The Customer Experience]]></category>

		<guid isPermaLink="false">http://www.moderninsider.com/blog/?p=79</guid>
		<description><![CDATA[It&#8217;s easy to blame economy for decreases traffic, leads and sales but is that really a fair assortment or are you missing the bigger picture and perhaps the opportunity for growth? There&#8217;s no doubt that consumers are spending less these days and no doubt that their cut backs have impacted both the offline and online [...]]]></description>
		<wfw:commentRss>http://www.moderninsider.com/2009/01/understanding-y.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>It&#8217;s time for Personalization 2.0</title>
		<link>http://www.moderninsider.com/2009/01/its-time-for-pe.html</link>
		<comments>http://www.moderninsider.com/2009/01/its-time-for-pe.html#comments</comments>
		<pubDate>Fri, 16 Jan 2009 18:53:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Analytics & Research]]></category>
		<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[The Customer Experience]]></category>

		<guid isPermaLink="false">http://www.moderninsider.com/blog/?p=74</guid>
		<description><![CDATA[Personalization on the web isn&#8217;t a new concept, sites and have been tailoring content to users for years, but as systems have become more robust and testing has increased, the benefits from personalization has become much clearer.  There&#8217;s no denying that personalizing a site, whether it&#8217;s offering a relevant upsell offers, changing the entire [...]]]></description>
		<wfw:commentRss>http://www.moderninsider.com/2009/01/its-time-for-pe.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Optimizing for increased profits in tough economic times</title>
		<link>http://www.moderninsider.com/2009/01/optimizing-for.html</link>
		<comments>http://www.moderninsider.com/2009/01/optimizing-for.html#comments</comments>
		<pubDate>Mon, 12 Jan 2009 20:01:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Analytics & Research]]></category>
		<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[The Customer Experience]]></category>

		<guid isPermaLink="false">http://www.moderninsider.com/blog/?p=72</guid>
		<description><![CDATA[Initial comScore data is showing online sales down around 3% for the 08 holiday season &#8211; while some sectors are up and others are down the simple fact is that while things aren&#8217;t where we want them to be and are unlikely to improve immediately. So what are you to do? With just a bit [...]]]></description>
		<wfw:commentRss>http://www.moderninsider.com/2009/01/optimizing-for.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
