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	<title>Modern Insider - Online Marketing Blog</title>
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	<link>http://www.moderninsider.com</link>
	<description>Thoughts, ideas and real-world examples on internet &#38; social marketing as it relates to the customer experience. Written by an avid user, shopper and online marketing professional.</description>
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		<title>5 tips for creating a successful contest on Facebook</title>
		<link>http://www.moderninsider.com/2010/02/5-tips-for-creating-a-successful-contest-on-facebook.html</link>
		<comments>http://www.moderninsider.com/2010/02/5-tips-for-creating-a-successful-contest-on-facebook.html#comments</comments>
		<pubDate>Fri, 26 Feb 2010 07:24:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[app]]></category>
		<category><![CDATA[contest]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[wildfire]]></category>

		<guid isPermaLink="false">http://www.moderninsider.com/?p=324</guid>
		<description><![CDATA[Study social users and you’ll immediately find that what they’re looking to be engaged with through interesting content, events, photos and yes, contests. Contesting has long been used by brands looking to participate in user based communities as it offers a simple way to build discussion and potentially even capture customer data.
Of course with thousands [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Email Marketing: Valentine’s Day could use a little personalization&#8230;</title>
		<link>http://www.moderninsider.com/2010/02/email-marketing-valentine%e2%80%99s-day-could-use-a-little-personalization.html</link>
		<comments>http://www.moderninsider.com/2010/02/email-marketing-valentine%e2%80%99s-day-could-use-a-little-personalization.html#comments</comments>
		<pubDate>Tue, 16 Feb 2010 03:43:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[personalization]]></category>
		<category><![CDATA[relevancy]]></category>
		<category><![CDATA[segmentation]]></category>
		<category><![CDATA[valentines day]]></category>

		<guid isPermaLink="false">http://www.moderninsider.com/?p=315</guid>
		<description><![CDATA[This Valentine&#8217;s Day I thanks to some [ok, a few hundred] timely emails I discovered a lot about myself. I also found that with more than 20 messages from a single company in two weeks is too much even for me to get through and actually read so who knows what other details I may [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Superbowl TV Ads Become Web Experiences</title>
		<link>http://www.moderninsider.com/2010/02/superbowl-tv-ads-become-web-experiences.html</link>
		<comments>http://www.moderninsider.com/2010/02/superbowl-tv-ads-become-web-experiences.html#comments</comments>
		<pubDate>Mon, 08 Feb 2010 03:06:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[commercials]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[superbowl]]></category>
		<category><![CDATA[tv]]></category>

		<guid isPermaLink="false">http://www.moderninsider.com/?p=307</guid>
		<description><![CDATA[Over 50% of viewers care more about the ads than the game. Twitter gets overloaded during the game. Youtube leads with an ad about the ads. With so much focus on Super Bowl advertisements, it’s no longer enough to the commercial online and call it a day.  Demand is so high that companies are now [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Building a community on Facebook</title>
		<link>http://www.moderninsider.com/2010/01/building-a-community-on-facebook.html</link>
		<comments>http://www.moderninsider.com/2010/01/building-a-community-on-facebook.html#comments</comments>
		<pubDate>Wed, 27 Jan 2010 03:48:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[user participation]]></category>

		<guid isPermaLink="false">http://www.moderninsider.com/?p=297</guid>
		<description><![CDATA[Following on my post earlier this week about showing fan posts on the main part of your facebook site I&#8217;ve been talking with other Fan Page admins about how they are building community on facebook rather than simply creating a messaging platform. Here&#8217;s a few tips from the successful facebook communities out there:
1. Don&#8217;t only [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Fan posts or brand posts?</title>
		<link>http://www.moderninsider.com/2010/01/fan-posts-or-brand-posts.html</link>
		<comments>http://www.moderninsider.com/2010/01/fan-posts-or-brand-posts.html#comments</comments>
		<pubDate>Mon, 25 Jan 2010 00:50:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[fan page]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.moderninsider.com/2010/01/fan-posts-or-brand-posts.html</guid>
		<description><![CDATA[Comscore’s announcement of over 110 million unique visitors to Facebook in December should have been enough to convince any brand not living under a rock that it’s time to be on the platform and be there in a big way. Still Facebook is a relatively new channel for businesses and it can be difficult deciding [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Using Twitter (and other social media channels) to avoid disaster</title>
		<link>http://www.moderninsider.com/2009/12/using-twitter-and-other-social-media-channels-to-avoid-disaster.html</link>
		<comments>http://www.moderninsider.com/2009/12/using-twitter-and-other-social-media-channels-to-avoid-disaster.html#comments</comments>
		<pubDate>Thu, 24 Dec 2009 09:35:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[crises]]></category>
		<category><![CDATA[customer exper]]></category>
		<category><![CDATA[disaster]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[response]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.moderninsider.com/?p=291</guid>
		<description><![CDATA[A great deal of time is spent talking about how to make money and get lots of exposure with social but there’s a lot more low hanging fruit out there than acquisition. One of the biggest reasons to have social isn’t getting new customers at all – it’s keeping the ones you’ve already got and [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media Strategies: You can’t afford to turn the computer off Friday at 5</title>
		<link>http://www.moderninsider.com/2009/12/social-media-strategies-you-can%e2%80%99t-afford-to-turn-the-computer-off-friday-at-5.html</link>
		<comments>http://www.moderninsider.com/2009/12/social-media-strategies-you-can%e2%80%99t-afford-to-turn-the-computer-off-friday-at-5.html#comments</comments>
		<pubDate>Wed, 23 Dec 2009 10:46:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[customer support]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[responding]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.moderninsider.com/?p=289</guid>
		<description><![CDATA[I think it’s safe to say we all enjoy getting away from the office at least sometimes but for many companies, social stops when the clock strikes 5 (or maybe 6). While there’s a lot of logic behind this in the eyes of those doing the posting it doesn’t reflect the reality of the channel [...]]]></description>
		<wfw:commentRss>http://www.moderninsider.com/2009/12/social-media-strategies-you-can%e2%80%99t-afford-to-turn-the-computer-off-friday-at-5.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media Strategies: Who should respond? Customer service or marketing</title>
		<link>http://www.moderninsider.com/2009/12/social-media-strategies-who-should-respond-customer-service-or-marketing.html</link>
		<comments>http://www.moderninsider.com/2009/12/social-media-strategies-who-should-respond-customer-service-or-marketing.html#comments</comments>
		<pubDate>Mon, 21 Dec 2009 19:15:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[responding]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.moderninsider.com/?p=287</guid>
		<description><![CDATA[We’ve all read the case studies about Comcast, Dell, Jetblue and a handful of other companies who have changed their business (or at least changed what the media said about their business) by engaging in social. But while it’s exciting to talk about getting your own strategy going and how to “blow up” your business [...]]]></description>
		<wfw:commentRss>http://www.moderninsider.com/2009/12/social-media-strategies-who-should-respond-customer-service-or-marketing.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The little FTC rule that changed web marketing forever</title>
		<link>http://www.moderninsider.com/2009/10/the-little-ftc-rule-that-changed-web-marketing-forever.html</link>
		<comments>http://www.moderninsider.com/2009/10/the-little-ftc-rule-that-changed-web-marketing-forever.html#comments</comments>
		<pubDate>Tue, 06 Oct 2009 04:28:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[customer comments]]></category>
		<category><![CDATA[disclosure]]></category>
		<category><![CDATA[endoresements]]></category>
		<category><![CDATA[ftc]]></category>
		<category><![CDATA[regulate]]></category>
		<category><![CDATA[testimonials]]></category>

		<guid isPermaLink="false">http://www.moderninsider.com/?p=282</guid>
		<description><![CDATA[Having worked in the weight loss industry I understand what it’s like to be regulated in everything you do, with every page you create and even every banner you publish. But now the entire marketing world gets to share in that fun thanks to an update to the FTC’s Guides Governing Endorsements, Testimonials.
The last time [...]]]></description>
		<wfw:commentRss>http://www.moderninsider.com/2009/10/the-little-ftc-rule-that-changed-web-marketing-forever.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Reviews come when you ask for them. So ask.</title>
		<link>http://www.moderninsider.com/2009/09/want-good-reviews-tell-people-to-write-one.html</link>
		<comments>http://www.moderninsider.com/2009/09/want-good-reviews-tell-people-to-write-one.html#comments</comments>
		<pubDate>Sun, 27 Sep 2009 18:36:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[user reviews]]></category>

		<guid isPermaLink="false">http://www.moderninsider.com/?p=277</guid>
		<description><![CDATA[While Online Reviews for products are overwhelmingly positive the same should not be said for reviews found in other areas. Take a look at the list of apartment communities in the SF/ Bay Area below and you’ll see that none passes the 3.5 star mark – a low ranking by any standard.

The reason for this [...]]]></description>
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		<slash:comments>0</slash:comments>
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