In following up on my recent post about mobile websites and the number sites that don't work on traditional mobile devices I decided to post a question to the LinkedIn community. While the answers ranged, most responders who indicated they didn't have one said it either because they didn't feel it made sense for their business priorities or their traffic stats showed mobile wasn't enough. While I understand the priority argument I'm not inclined to agree with the traffic one. Mobile isn't like traditional browsing so when you apply a traditional set of metrics, you're setting yourself up to make bad assumptions.
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Unless you’ve been living under a rock you know the new iPhone hit stores last Friday but what you may not know is that trying to find a place to buy the phone using another mobile device is downright painful - neither apple nor at&t automatically supports store lookups on the [lite] mobile web. Unfortunately Apple and at&t are not alone in this problem; despite the fact that over 30% of wireless users have browsed the internet on their mobile device, dozens of companies still fail to provide web versions of their sites.
Click in for real world examples of websites using a mobile browser as well as advice on how to make the most of your own mobile site.
Continue reading Is your website Mobile Friendly? It should be..



