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	<title>Modern Insider - Online Marketing Blog &#187; ads</title>
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		<title>Ad Targeting is Something you HAVE to test &#8211; A Real Example</title>
		<link>http://www.moderninsider.com/2008/06/ad-targeting-is.html</link>
		<comments>http://www.moderninsider.com/2008/06/ad-targeting-is.html#comments</comments>
		<pubDate>Sat, 14 Jun 2008 17:51:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Search & Display Advertising]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[behavoiral]]></category>
		<category><![CDATA[demo]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[display advertising]]></category>
		<category><![CDATA[targeting]]></category>

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		<description><![CDATA[Sitting at 32,000 feet, I started thinking about all the different airline promotions I&#8217;ve seen and responded to online. Before gas passed the $4 mark and airlines started shutting down, Aloha Air&#8217;s banners would pop up all over the place. What impressed me about their campaign enough for me to write about it here wasn&#8217;t [...]]]></description>
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