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	<title>Modern Insider - Online Marketing Blog &#187; company</title>
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	<description>Thoughts, ideas and real-world examples on internet &#38; social marketing as it relates to the customer experience. Written by an avid user, shopper and online marketing professional.</description>
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		<title>Not going to respond, don’t bother playing in social media</title>
		<link>http://www.moderninsider.com/2009/09/not-going-to-respond-don%e2%80%99t-bother-playing-in-social-media.html</link>
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		<pubDate>Fri, 18 Sep 2009 04:00:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[The astonishing growth of Social Media can be attributed solely to the relationships that are developed through it. Indeed while social may have the term media attached, media is a far second to the social component. Thus when companies get involved in social they must remember that success comes only from a two way communication. [...]]]></description>
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		<title>Let&#8217;s talk viral&#8230; getting your brand into an online community</title>
		<link>http://www.moderninsider.com/2008/06/lets-talk-viral.html</link>
		<comments>http://www.moderninsider.com/2008/06/lets-talk-viral.html#comments</comments>
		<pubDate>Tue, 24 Jun 2008 21:07:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[If you run a big, or even just an older brand&#8217;s online presence you&#8217;ve probably had the &#8220;viral&#8221; conversation at least once and are downright sick of executives asking you how the company can get more &#8220;social&#8221;. While a lot of companies have put a great foot forward in building their own communities, this is [...]]]></description>
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