So you’ve decided to take the plunge and are ready to build your own branded forum community and foster a deeper degree of communication with your customers and prospects on your own website.
Launching a branded forum opens up a lot of doors but also requires a lot of decisions and upfront work. The first step in the process is solidifying your focus, identifying necessary resources, picking your technology and setting up the basic controls. In this part of my blog post I’ll walk through the full range of software, the options you’ll want to use (and the ones to lose) as well as help you put together a response plan and policy.
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