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	<title>Modern Insider - Online Marketing Blog &#187; customer service</title>
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	<description>Thoughts, ideas and real-world examples on internet &#38; social marketing as it relates to the customer experience. Written by an avid user, shopper and online marketing professional.</description>
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		<title>Social Media Strategies: Who should respond? Customer service or marketing</title>
		<link>http://www.moderninsider.com/2009/12/social-media-strategies-who-should-respond-customer-service-or-marketing.html</link>
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		<pubDate>Mon, 21 Dec 2009 19:15:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[responding]]></category>
		<category><![CDATA[social media]]></category>

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		<description><![CDATA[We’ve all read the case studies about Comcast, Dell, Jetblue and a handful of other companies who have changed their business (or at least changed what the media said about their business) by engaging in social. But while it’s exciting to talk about getting your own strategy going and how to “blow up” your business [...]]]></description>
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		<title>Customer service&#8230; when done right it is social marketing. When done wrong it&#8217;s just a disaster.</title>
		<link>http://www.moderninsider.com/2009/04/justifying-the-expense-of-good-customer-service.html</link>
		<comments>http://www.moderninsider.com/2009/04/justifying-the-expense-of-good-customer-service.html#comments</comments>
		<pubDate>Thu, 09 Apr 2009 02:50:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[The Customer Experience]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[customer service]]></category>

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		<description><![CDATA[Zappos has made one of the biggest web businesses because of their customer support and commitment to insuring the product is right. Whether a call takes a minute or an hour their agent is looked at the same; returns are gladly taken and refunds are no issue. For many companies however, customer service remains about [...]]]></description>
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