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	<title>Modern Insider - Online Marketing Blog &#187; Email Marketing</title>
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	<link>http://www.moderninsider.com</link>
	<description>Thoughts, ideas and real-world examples on internet &#38; social marketing as it relates to the customer experience. Written by an avid user, shopper and online marketing professional.</description>
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		<title>Sharing a Screen Changes Everything&#8230; The &#8216;Social&#8217; iPad</title>
		<link>http://www.moderninsider.com/2010/04/sharing-a-screen-changes-everything-the-social-ipad.html</link>
		<comments>http://www.moderninsider.com/2010/04/sharing-a-screen-changes-everything-the-social-ipad.html#comments</comments>
		<pubDate>Fri, 09 Apr 2010 04:42:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[collaborate]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[sharing]]></category>

		<guid isPermaLink="false">http://www.moderninsider.com/?p=337</guid>
		<description><![CDATA[In over a decade working on the web I don’t recall a single time where I used what was on my screen to influence a sale or even to really show to a friend. Sure we forward on messages for someone to see later but the actual idea of calling people over to see what [...]]]></description>
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		<title>Email Marketing: Valentine’s Day could use a little personalization&#8230;</title>
		<link>http://www.moderninsider.com/2010/02/email-marketing-valentine%e2%80%99s-day-could-use-a-little-personalization.html</link>
		<comments>http://www.moderninsider.com/2010/02/email-marketing-valentine%e2%80%99s-day-could-use-a-little-personalization.html#comments</comments>
		<pubDate>Tue, 16 Feb 2010 03:43:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[personalization]]></category>
		<category><![CDATA[relevancy]]></category>
		<category><![CDATA[segmentation]]></category>
		<category><![CDATA[valentines day]]></category>

		<guid isPermaLink="false">http://www.moderninsider.com/?p=315</guid>
		<description><![CDATA[This Valentine&#8217;s Day I thanks to some [ok, a few hundred] timely emails I discovered a lot about myself. I also found that with more than 20 messages from a single company in two weeks is too much even for me to get through and actually read so who knows what other details I may [...]]]></description>
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		<title>Is your email ending up in my SPAM filter?</title>
		<link>http://www.moderninsider.com/2009/05/is-your-email-ending-up-in-my-spam-filter.html</link>
		<comments>http://www.moderninsider.com/2009/05/is-your-email-ending-up-in-my-spam-filter.html#comments</comments>
		<pubDate>Tue, 19 May 2009 04:32:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[avoid spam filters]]></category>
		<category><![CDATA[delivery]]></category>
		<category><![CDATA[open]]></category>

		<guid isPermaLink="false">http://www.moderninsider.com/?p=224</guid>
		<description><![CDATA[As an internet marketer I’m on more email marketing lists than I care to count (sorry about the bad conversion rates everyone) and every day I see anywhere from 20-100 emails come in. Some are personalized, some have images and most make it to me for a quick review. However along with the absolute garbage [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Small business? Big impact internet marketing with your limited budget</title>
		<link>http://www.moderninsider.com/2009/05/small-business-big-impact-internet-marketing-with-your-limited-budget.html</link>
		<comments>http://www.moderninsider.com/2009/05/small-business-big-impact-internet-marketing-with-your-limited-budget.html#comments</comments>
		<pubDate>Mon, 04 May 2009 05:18:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[SMB]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.moderninsider.com/?p=221</guid>
		<description><![CDATA[If you’re looking for interactive marketing tips for your business you’ve probably found a lot of great advice that just didn’t apply to you. Ten years ago getting a serious position online just wasn’t possible on a small budget (unless you were a digital marketer or coder turned business owner) but today all that’s changed. [...]]]></description>
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		<title>An open is not an open… 6 email analytics myths busted</title>
		<link>http://www.moderninsider.com/2009/03/an-open-is-not-an-open%e2%80%a6-6-email-analytics-myths-busted.html</link>
		<comments>http://www.moderninsider.com/2009/03/an-open-is-not-an-open%e2%80%a6-6-email-analytics-myths-busted.html#comments</comments>
		<pubDate>Fri, 20 Mar 2009 17:13:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[web analytics]]></category>

		<guid isPermaLink="false">http://www.moderninsider.com/?p=196</guid>
		<description><![CDATA[One of the most common questions I get from small business owners trying to optimize these days is why so many people “open” their emails yet so few respond. But of course an email open isn’t necessarily an open. Unfortunately from open rates to click rates to text, email analytics are often labeled in ways [...]]]></description>
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		</item>
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		<title>5 Minute Usability Tip: If it&#8217;s automated make sure it&#8217;s also useful</title>
		<link>http://www.moderninsider.com/2009/03/5-minute-usability-tip-if-its-automated-make-sure-its-also-useful.html</link>
		<comments>http://www.moderninsider.com/2009/03/5-minute-usability-tip-if-its-automated-make-sure-its-also-useful.html#comments</comments>
		<pubDate>Tue, 10 Mar 2009 04:22:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Quick Usability Tips]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[personaliztion]]></category>
		<category><![CDATA[usability]]></category>

		<guid isPermaLink="false">http://www.moderninsider.com/?p=187</guid>
		<description><![CDATA[It’s no secret that I’m an absolute believer in personalization and automation and when combined the two tools can make for amazing campaigns, especially in email. However as I’ve said a number of times it’s essential to think through how your campaign logic works and identify people who should be suppressed, opted out or just [...]]]></description>
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		<title>Small Business Marketing: Why you need an Email Service Provider (ESP)</title>
		<link>http://www.moderninsider.com/2009/02/small-business-marketing-why-you-need-an-email-service-provider-esp.html</link>
		<comments>http://www.moderninsider.com/2009/02/small-business-marketing-why-you-need-an-email-service-provider-esp.html#comments</comments>
		<pubDate>Tue, 24 Feb 2009 21:38:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Email Marketing]]></category>

		<guid isPermaLink="false">http://www.moderninsider.com/?p=167</guid>
		<description><![CDATA[Despite many industry comments and even debates email marketing remains at the top of most companies list rated as both most successful and best ROI producing tactic. Given the phenomenal results email campaigns often see it’s no wonder why smaller businesses are getting more serious about their email campaigns especially with the current economy state [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>E-tailers fall short&#8230; opportunity knocks but no one wants to sell me anything?</title>
		<link>http://www.moderninsider.com/2008/07/e-tailers-fall.html</link>
		<comments>http://www.moderninsider.com/2008/07/e-tailers-fall.html#comments</comments>
		<pubDate>Wed, 02 Jul 2008 04:29:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[missed opportunities]]></category>

		<guid isPermaLink="false">http://www.moderninsider.com/blog/?p=18</guid>
		<description><![CDATA[Just a quick update on a recent entry I made about getting emailed with offers for hands-free devices. Well, it&#8217;s July 1st and California&#8217;s hands-free law changed today&#8230; local news channels report that stores have sold out of hands free devices around the state, fines are being given out to people right and left (or [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are you communicating with your users / customers they way they want?</title>
		<link>http://www.moderninsider.com/2008/06/are-you-communi.html</link>
		<comments>http://www.moderninsider.com/2008/06/are-you-communi.html#comments</comments>
		<pubDate>Thu, 05 Jun 2008 20:27:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[The Customer Experience]]></category>
		<category><![CDATA[communication frequency]]></category>
		<category><![CDATA[im]]></category>
		<category><![CDATA[rss]]></category>
		<category><![CDATA[sms]]></category>
		<category><![CDATA[text]]></category>

		<guid isPermaLink="false">http://www.moderninsider.com/blog/?p=5</guid>
		<description><![CDATA[This morning an article found its way over to my inbox about the ways in which consumers like to hear from companies. This immediately got me thinking about all the brands, stores and social sites I use and which ones I tend to find myself visiting again and again. With very few exceptions, the sites [...]]]></description>
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