My experience online practically started with online forums and the communities around them so I find myself constantly drawn back to them and now to discussing them. Since most forums use one of a dozen or so general software packages, it continues to puzzle and downright baffle me how none of these companies has really seemed to do a good job of introducing a marketing strategy out of the box. What do I mean? Well just pick a forum, any forum, yours, one you use, the first one you find in Google, and then dig in to a subcategory or thread and what do you see? You see the content and nothing else.

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