In a few years I suspect we’ll be able to buy products and do lengthy research at just about any website but today mobile just isn’t there. In fact in this world of limited budgets and long priority lists it’s easy to completely ignore mobile friendly sites and write them off as something for another day. But the mobile revolution is here and while it can be ignored, doing so is only shooting yourself in the foot. But let’s not put the cart before the horse, there’s plenty you can do to insure you have a good mobile experience without creating an entire website.

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