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	<title>Modern Insider - Online Marketing Blog &#187; search</title>
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		<title>Social media&#8230; it&#8217;s not just about reaching social adopters</title>
		<link>http://www.moderninsider.com/2009/07/social-media-its-not-just-about-reaching-social-adopters.html</link>
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		<pubDate>Fri, 03 Jul 2009 01:51:36 +0000</pubDate>
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		<category><![CDATA[Social Media]]></category>
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		<description><![CDATA[Social is often talked about as a tactic to use to communicate with younger, technologically connected consumers. However just as social has evolved from community discussions to real time chatter, the reach and pervasiveness is changing as well and no business can afford to remain on the sidelines these days.
Earlier this week Bing introduced Twitter [...]]]></description>
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