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	<title>Modern Insider - Online Marketing Blog &#187; social media</title>
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	<link>http://www.moderninsider.com</link>
	<description>Thoughts, ideas and real-world examples on internet &#38; social marketing as it relates to the customer experience. Written by an avid user, shopper and online marketing professional.</description>
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		<title>It&#8217;s 1am. Do you know whose hacked your facebook page?</title>
		<link>http://www.moderninsider.com/2010/04/its-2am-do-you-know-whose-hacked-your-facebook-page.html</link>
		<comments>http://www.moderninsider.com/2010/04/its-2am-do-you-know-whose-hacked-your-facebook-page.html#comments</comments>
		<pubDate>Wed, 21 Apr 2010 02:19:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[hack]]></category>
		<category><![CDATA[monitoring]]></category>
		<category><![CDATA[myspace]]></category>
		<category><![CDATA[response]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>
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		<guid isPermaLink="false">http://www.moderninsider.com/?p=340</guid>
		<description><![CDATA[Everyone is talking about how important social media is these days but the more it grows, the more risk it brings with it. From compromised accounts to simply having an update be poorly received, the bigger the network, the bigger the impact. And while almost everyone has adopted a social media ‘crisis’ or ‘response’ plan, [...]]]></description>
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		</item>
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		<title>Fan posts or brand posts?</title>
		<link>http://www.moderninsider.com/2010/01/fan-posts-or-brand-posts.html</link>
		<comments>http://www.moderninsider.com/2010/01/fan-posts-or-brand-posts.html#comments</comments>
		<pubDate>Mon, 25 Jan 2010 00:50:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[fan page]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.moderninsider.com/2010/01/fan-posts-or-brand-posts.html</guid>
		<description><![CDATA[Comscore’s announcement of over 110 million unique visitors to Facebook in December should have been enough to convince any brand not living under a rock that it’s time to be on the platform and be there in a big way. Still Facebook is a relatively new channel for businesses and it can be difficult deciding [...]]]></description>
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		<title>Using Twitter (and other social media channels) to avoid disaster</title>
		<link>http://www.moderninsider.com/2009/12/using-twitter-and-other-social-media-channels-to-avoid-disaster.html</link>
		<comments>http://www.moderninsider.com/2009/12/using-twitter-and-other-social-media-channels-to-avoid-disaster.html#comments</comments>
		<pubDate>Thu, 24 Dec 2009 09:35:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[crises]]></category>
		<category><![CDATA[customer exper]]></category>
		<category><![CDATA[disaster]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[response]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.moderninsider.com/?p=291</guid>
		<description><![CDATA[A great deal of time is spent talking about how to make money and get lots of exposure with social but there’s a lot more low hanging fruit out there than acquisition. One of the biggest reasons to have social isn’t getting new customers at all – it’s keeping the ones you’ve already got and [...]]]></description>
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		<title>Social Media Strategies: You can’t afford to turn the computer off Friday at 5</title>
		<link>http://www.moderninsider.com/2009/12/social-media-strategies-you-can%e2%80%99t-afford-to-turn-the-computer-off-friday-at-5.html</link>
		<comments>http://www.moderninsider.com/2009/12/social-media-strategies-you-can%e2%80%99t-afford-to-turn-the-computer-off-friday-at-5.html#comments</comments>
		<pubDate>Wed, 23 Dec 2009 10:46:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[customer support]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[responding]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.moderninsider.com/?p=289</guid>
		<description><![CDATA[I think it’s safe to say we all enjoy getting away from the office at least sometimes but for many companies, social stops when the clock strikes 5 (or maybe 6). While there’s a lot of logic behind this in the eyes of those doing the posting it doesn’t reflect the reality of the channel [...]]]></description>
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		<title>Social Media Strategies: Who should respond? Customer service or marketing</title>
		<link>http://www.moderninsider.com/2009/12/social-media-strategies-who-should-respond-customer-service-or-marketing.html</link>
		<comments>http://www.moderninsider.com/2009/12/social-media-strategies-who-should-respond-customer-service-or-marketing.html#comments</comments>
		<pubDate>Mon, 21 Dec 2009 19:15:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[responding]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.moderninsider.com/?p=287</guid>
		<description><![CDATA[We’ve all read the case studies about Comcast, Dell, Jetblue and a handful of other companies who have changed their business (or at least changed what the media said about their business) by engaging in social. But while it’s exciting to talk about getting your own strategy going and how to “blow up” your business [...]]]></description>
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		<title>Not going to respond, don’t bother playing in social media</title>
		<link>http://www.moderninsider.com/2009/09/not-going-to-respond-don%e2%80%99t-bother-playing-in-social-media.html</link>
		<comments>http://www.moderninsider.com/2009/09/not-going-to-respond-don%e2%80%99t-bother-playing-in-social-media.html#comments</comments>
		<pubDate>Fri, 18 Sep 2009 04:00:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[The Customer Experience]]></category>
		<category><![CDATA[company]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[responding]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.moderninsider.com/?p=273</guid>
		<description><![CDATA[The astonishing growth of Social Media can be attributed solely to the relationships that are developed through it. Indeed while social may have the term media attached, media is a far second to the social component. Thus when companies get involved in social they must remember that success comes only from a two way communication. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Social media&#8230; it&#8217;s not just about reaching social adopters</title>
		<link>http://www.moderninsider.com/2009/07/social-media-its-not-just-about-reaching-social-adopters.html</link>
		<comments>http://www.moderninsider.com/2009/07/social-media-its-not-just-about-reaching-social-adopters.html#comments</comments>
		<pubDate>Fri, 03 Jul 2009 01:51:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.moderninsider.com/?p=252</guid>
		<description><![CDATA[Social is often talked about as a tactic to use to communicate with younger, technologically connected consumers. However just as social has evolved from community discussions to real time chatter, the reach and pervasiveness is changing as well and no business can afford to remain on the sidelines these days.
Earlier this week Bing introduced Twitter [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Blogs, Communities &amp; Social Networks… Where should you really go to reach consumers?</title>
		<link>http://www.moderninsider.com/2009/06/blogs-communities-social-networks%e2%80%a6-where-should-you-really-go-to-reach-consumers.html</link>
		<comments>http://www.moderninsider.com/2009/06/blogs-communities-social-networks%e2%80%a6-where-should-you-really-go-to-reach-consumers.html#comments</comments>
		<pubDate>Tue, 23 Jun 2009 04:27:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[blogger]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[communities]]></category>
		<category><![CDATA[facebook]]></category>
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		<category><![CDATA[priority]]></category>
		<category><![CDATA[resources]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.moderninsider.com/?p=241</guid>
		<description><![CDATA[These days almost no one escapes the talk about blogs, communities, Facebook, Twitter and so forth. These mediums have become the talk of the news often trumping the content its self and with massive adoption they are exploding into just about every corner. However with so many discussion points companies have run into a hurtle [...]]]></description>
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		<title>Social Media isn&#8217;t a DR Tactic</title>
		<link>http://www.moderninsider.com/2009/03/social-media-isnt-a-dr-tactic.html</link>
		<comments>http://www.moderninsider.com/2009/03/social-media-isnt-a-dr-tactic.html#comments</comments>
		<pubDate>Fri, 27 Mar 2009 03:33:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[roi]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.moderninsider.com/?p=201</guid>
		<description><![CDATA[Today I had the opportunity to attend the “New ‘Rules’ of Engagement, Making Online Shopping Relevant to Consumers” presented by BazaarVoice and RichRelevance. There were a lot of great comments by the speakers / panelists a few of which you can find in my twitter feed but one item came up that I felt was [...]]]></description>
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