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	<title>Modern Insider &#187; superbowl</title>
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		<title>Superbowl TV Ads Become Web Experiences</title>
		<link>http://www.moderninsider.com/2010/02/superbowl-tv-ads-become-web-experiences/</link>
		<comments>http://www.moderninsider.com/2010/02/superbowl-tv-ads-become-web-experiences/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 03:06:55 +0000</pubDate>
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				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[commercials]]></category>
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		<category><![CDATA[superbowl]]></category>
		<category><![CDATA[tv]]></category>

		<guid isPermaLink="false">http://www.moderninsider.com/?p=307</guid>
		<description><![CDATA[Over 50% of viewers care more about the ads than the game. Twitter gets overloaded during the game. Youtube leads with an ad about the ads. With so much focus on Super Bowl advertisements, it’s no longer enough to the &#8230; <a href="http://www.moderninsider.com/2010/02/superbowl-tv-ads-become-web-experiences/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<div class="mceTemp mceIEcenter" style="TEXT-ALIGN: left">Over 50% of viewers care more about the ads than the game. Twitter gets overloaded during the game. Youtube leads with an ad about the ads. With so much focus on Super Bowl advertisements, it’s no longer enough to the commercial online and call it a day.  Demand is so high that companies are now advertising an ad. Here’s a look at a few of the advertisers who went all out and created entire experiences around their tv spots.</div>
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<div id="attachment_308" class="wp-caption aligncenter" style="width: 310px"><img class="size-medium wp-image-308" title="google" src="http://www.moderninsider.com/wp-content/uploads/2010/02/google-300x126.png" alt="Google Adwords Listings are filled with paid promotions for Superbowl Commercial &amp; Company Terms" width="300" height="126" /><p class="wp-caption-text">Google Adwords Listings are filled with paid promotions for Superbowl Commercial &amp; Company Terms</p></div>
<p> </p>
<div id="attachment_310" class="wp-caption aligncenter" style="width: 310px"><img class="size-medium wp-image-310" title="motorola" src="http://www.moderninsider.com/wp-content/uploads/2010/02/motorola1-300x231.png" alt="Motorola updates their b2c homepage to support the Megan Fox ad with extra clips &amp; product demos." width="300" height="231" /><p class="wp-caption-text">Motorola updates their b2c homepage to support the Megan Fox ad with extra clips &amp; product demos.</p></div>
<div id="attachment_311" class="wp-caption aligncenter" style="width: 307px"><img class="size-medium wp-image-311" title="godaddy" src="http://www.moderninsider.com/wp-content/uploads/2010/02/godaddy-297x300.png" alt="GoDaddy continues their SuperBowl campaign theme &amp; embeds right into their homepage" width="297" height="300" /><p class="wp-caption-text">GoDaddy continues their SuperBowl campaign theme &amp; embeds right into their homepage</p></div>
<div id="attachment_312" class="wp-caption aligncenter" style="width: 292px"><img class="size-medium wp-image-312" title="coke" src="http://www.moderninsider.com/wp-content/uploads/2010/02/coke-282x300.png" alt="Coca Cola doesn't update their homepage but uses search and other channels to drive to a branded landing page &amp; youtube channels" width="282" height="300" /><p class="wp-caption-text">Coca Cola doesn&#39;t update their homepage but uses search and other channels to drive to a branded landing page &amp; youtube channels</p></div>
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