I’ve spent the majority of my blog entries thus far talking about how to meet the needs of your customers as well as how to make their experience better but all that’s fairly meaningless if you don’t know who they are and what they’re thinking about when they purchase (or exit). Unless you’ve already got the research aspect handled, chances are you don’t know enough about your customers to really be able to do the things they want (your assumptions don’t count, even if you are in the demographic – a sample of one isn’t a sample) and even if you do the research, chances are you can do more.

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