<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Modern Insider - Online Marketing Blog &#187; usability</title>
	<atom:link href="http://www.moderninsider.com/tag/usability/feed" rel="self" type="application/rss+xml" />
	<link>http://www.moderninsider.com</link>
	<description>Thoughts, ideas and real-world examples on internet &#38; social marketing as it relates to the customer experience. Written by an avid user, shopper and online marketing professional.</description>
	<lastBuildDate>Wed, 21 Apr 2010 02:23:28 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.4</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>&#8220;I never click on those links because people pay for them&#8221; usability tests without the budget</title>
		<link>http://www.moderninsider.com/2009/07/i-never-click-on-those-links-because-people-pay-for-them-usability-tests-without-the-budget.html</link>
		<comments>http://www.moderninsider.com/2009/07/i-never-click-on-those-links-because-people-pay-for-them-usability-tests-without-the-budget.html#comments</comments>
		<pubDate>Wed, 22 Jul 2009 04:12:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Quick Usability Tips]]></category>
		<category><![CDATA[cheap]]></category>
		<category><![CDATA[usability]]></category>
		<category><![CDATA[usability test]]></category>

		<guid isPermaLink="false">http://www.moderninsider.com/?p=269</guid>
		<description><![CDATA[We all get blinded to our sites and campaigns but getting budget to do proper usability testing for every project just isn’t going to happen. But you don’t have to be stuck between big budgets and doing nothing as long as you know a few people. 
By having a friend or family member (who isn’t [...]]]></description>
		<wfw:commentRss>http://www.moderninsider.com/2009/07/i-never-click-on-those-links-because-people-pay-for-them-usability-tests-without-the-budget.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 Minute Usability Tip: If it&#8217;s automated make sure it&#8217;s also useful</title>
		<link>http://www.moderninsider.com/2009/03/5-minute-usability-tip-if-its-automated-make-sure-its-also-useful.html</link>
		<comments>http://www.moderninsider.com/2009/03/5-minute-usability-tip-if-its-automated-make-sure-its-also-useful.html#comments</comments>
		<pubDate>Tue, 10 Mar 2009 04:22:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Quick Usability Tips]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[personaliztion]]></category>
		<category><![CDATA[usability]]></category>

		<guid isPermaLink="false">http://www.moderninsider.com/?p=187</guid>
		<description><![CDATA[It’s no secret that I’m an absolute believer in personalization and automation and when combined the two tools can make for amazing campaigns, especially in email. However as I’ve said a number of times it’s essential to think through how your campaign logic works and identify people who should be suppressed, opted out or just [...]]]></description>
		<wfw:commentRss>http://www.moderninsider.com/2009/03/5-minute-usability-tip-if-its-automated-make-sure-its-also-useful.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 Minute Usability Tip: Humans make errors; check your key pages frequently</title>
		<link>http://www.moderninsider.com/2009/02/5-minute-usability-tip-humans-make-errors-check-your-key-pages-frequently.html</link>
		<comments>http://www.moderninsider.com/2009/02/5-minute-usability-tip-humans-make-errors-check-your-key-pages-frequently.html#comments</comments>
		<pubDate>Thu, 19 Feb 2009 00:49:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Quick Usability Tips]]></category>
		<category><![CDATA[forms]]></category>
		<category><![CDATA[usability]]></category>

		<guid isPermaLink="false">http://www.moderninsider.com/?p=107</guid>
		<description><![CDATA[Usability Tip: Humans make errors; check your key pages frequently
With so many pages to work on, so many projects to handle and so few resources it’s easy to build a page and leave it alone thinking all is fine for eternity – big mistake. Over time changes begin to impact each other, IT projects update [...]]]></description>
		<wfw:commentRss>http://www.moderninsider.com/2009/02/5-minute-usability-tip-humans-make-errors-check-your-key-pages-frequently.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Getting inside the consumer&#8217;s head&#8230; a few &#8220;simple&#8221; tactics</title>
		<link>http://www.moderninsider.com/2008/06/getting-inside.html</link>
		<comments>http://www.moderninsider.com/2008/06/getting-inside.html#comments</comments>
		<pubDate>Tue, 10 Jun 2008 05:01:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Analytics & Research]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[customer research]]></category>
		<category><![CDATA[focus groups]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[improve]]></category>
		<category><![CDATA[insights]]></category>
		<category><![CDATA[interaction]]></category>
		<category><![CDATA[review]]></category>
		<category><![CDATA[usability]]></category>

		<guid isPermaLink="false">http://www.moderninsider.com/blog/?p=9</guid>
		<description><![CDATA[I&#8217;ve spent the majority of&#160;my&#160;blog entries thus far talking about how to meet the needs of your customers as well as how to make their experience better but all that&#8217;s fairly meaningless if you don&#8217;t know who they are and what they&#8217;re thinking about when they purchase (or exit). Unless you&#8217;ve already got the research [...]]]></description>
		<wfw:commentRss>http://www.moderninsider.com/2008/06/getting-inside.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
