Every day you’re measuring your ecommerce sales, optimizing campaigns and getting just the right offers in place to beat this economic gloom. Things seem good, the boss is and all is going well until the end of the quarter hits and John finance comes running into your office screaming about how you’ve sunk the company with horrible bottom line sales? Ok, that may be a bit of a stretch but the issue is no laughing matter – analytics are something almost every ecommerce site has learned to take seriously and for good reason yet many marketers still look at the top level only leaving a great many unknowns until the books are closed hours, days or even weeks later.
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